Swimming against the tide
Not just anyone can pull off such out-of-the-box ideas, or cock a snoop at social proprieties and get away with it. Hidden behind the brand's inverted TF logo is Freddy T, a man moulded by his experience in the field of production and in the notoriously choosy marketplace. A prolific enthusiast, always on the lookout for finds that bring a smile to his lips, a twinkle to his eye and glow to his followers' hearts. Armed with his sharp intuition, responsive instinct and keen sensitivity, Swiss-born Freddy D. Tschumi cut his teeth on the fringes of the luxury and watchmaking industries. Driven by a good feeling for the established value of timeless classics and a nose for emerging trends.
Tschumi Freddy D. (born 14 June 1968, under the sign of Gemini) completed his business studies at the GIA, or Gemological Institute of America (1990) prior to taking up various posts with responsibilities in the sales management departments of major groups and active in consulting linked to the launch and positioning of several renowned watchmaking brands. In 2004, he set up Global Luxury Brands W.L.L., a global consulting and distribution company, then, in 2010, founded his own brand TF Est. 1968.